In  today’s digital age, it seems that every other person engages in blogging. This is a double-edged sword, suggesting that there is an immense amount of noise to cut through, but also that amazing opportunities to strike hold wait. Blogs and other websites occupy much of the same cyberspace, creating a dynamic field that has been transformed by the surge of social media. The blogosphere has moved from being a assortment of entertaining articles to the booming mélange of multifarious content. Today, blogging is an excellent tool for driving traffic, building a name for yourself, and spreading the word out.

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Traffic lights

Creating a stunning website is a great thing, but it will not be worth a dime if nobody knows about it. One can engage in paid advertising, email marketing and via other channels, but this is costly. Well, since every new blog post is one more indexed page, it brings greater visibility in search engines. Experts from the Online Marketing Gurus agency argue that businesses with blogs acquire more customers than those without blogs. It is the synergy between corporate website, social media accounts and blog that drives the potential customers your way. You can monetize pretty much anything via blog, from a trip to the island paradise to the small local show.

Social buzz

One of the major goals is to generate a stream of engaging content and make it easy for visitors to share it across the social media landscape. This way, you may expose your ideas and offerings to the whole new audience and widen the social reach considerably. So, use the blog as a repository for the high-quality content if you seek to convert the visitors into leads. A lead-generating call-to-action is the most common ways to induce this process, and it should take visitors to the landing page where the form can be filled. The associated content assets include ebooks, white papers, webinars, fact sheets, etc.

Points of authority

Renowned bloggers invest a great deal of time in answering questions and solving people’s problem. When others know they can rely on your responsiveness and competence, they are inclined to visit the website more often. Customers will come to trust a company with educational and helpful blog, and give purchasing a serious thought. Also, sales and service professionals may position themselves as trusted experts and climb up the career ladder. One other benefit is that you can connect with industry experts and influencers and solidify your prospects. Of course, unlike conversion rates and numbers of visitors, authority is a fluffy metric, so be careful when assessing the impact.

Marketing perks 

A blog can be used for setting the stage for promotional campaigns and the company’s initiatives. It also serves as an inexpensive testing ground for big campaigns. Provided that there is an engaged audience, marketers can communicate PR-type information. Serving product releases or announcements about the upcoming events to the loyal visitors pays off, which is not always the case when pitching stories to journalists. This has to do with the content marketing, a method of presenting brand messages as valuable pieces of information. This hits the mark better than annoying ads and a cannonade of pop-ups.

In search of the Holy Grail

Blogging boosts the Search Engine Optimization (SEO) efforts because it sends signals to Google and other deities of the digital realm.  Demonstrating that you are active, blog posts give them a reason to crawl your pages more often. This is important because updates to the website are usually conducted less frequently. Consequently, more users are able to come by your content and attaining better ranking position becomes a reality. This endeavor is accelerated by filling the blog with quality content and keywords that are related to your niche and business operations.

Hit the nail on the head

The burgeoning blogosphere is teeming with lucrative opportunities, but one has to display great commitment, creativity and passion. Blogging directs more internet traffic to your pages through organic search, amplifies your online activities and attempts to move up in the rankings. Visitors can be converted into leads for the sales teams, and reputation boosted in the public’s eye. Therefore, working hand in hand with social media strategies and search engine algorithms, blogging is one of the best ways to enhance the online presence. Its business scalability will take you a long way in getting projects off the ground and nailing business goals.

The post 5 Reasons Your Business Website Needs a Blog appeared first on Home Business Magazine.

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