For decades, brands like Tampax, Playtex, and Kotex had the feminine hygiene market cornered. But with the rise of sustainable products, green living and social consciousness, the marketplace has opened up for brands that are offering alternatives to the old go-to’s that the masses have ignorantly used for years.

Kali, an organic and socially conscious tampon subscription box launched in October of 2015, is a brand that raises the questions “What are women putting in their bodies?” and “How sustainable are these products women use every month?” Women use, on average, 9,000 tampons in their life. Each tampon, if made with 100% cotton, takes about six months to biodegrade. Not to mention, 75% of cotton in the US is potentially genetically modified.

Kali ProductKali offers subscribers 100% Certified Organic & Biodegradable Tampons along with natural feminine essentials and donates $1 from every box sold to the Girl Up Campaign, which empowers adolescent girls in the hardest places across the globe to be a girl. The box retails for $25 per month with free shipping and arrives by the 1st of every month. Each box contains 14 Kali Tampons, 10 Kali Wipettes, and a rotating “Period Pampering Product” specially chosen for “Kali Girls” each month.

Kali was Co-Founded by Jonna Piira and Sara Shake in South Florida. The thirty-something partners combined their complimentary skillsets to create a business plan and secure funding for the launch of the company. Piira, a consulting CFO and Operations expert, alongside Shake, the founder of a boutique PR firm found that their shared experience created the perfect formula for the start-up.

“Women, and especially millennials, are shopping with purpose and supporting brands that value social consumerism. They are demanding transparency when it comes to ingredients, and even now, the FDA does not require that feminine hygiene manufacturers reveal the ingredients in their products. It’s up to the brands themselves to educate the consumer,” explains Shake.

Piira goes on to say, “Many of us got handed a Tampax tampon when we were thirteen and never gave the products that we used each month a second thought—for years! Now that things are changing around the menstruation conversation, and now that it is becoming more socially acceptable to talk about our periods, women are finally questioning the products that go in their body and looking for smarter alternatives.”


Kali is an organic and socially conscious tampon subscription box founded in 2014 by friends Jonna Piira and Sara Shake. Each Kali Box is shipped on the 20th of the month and includes 14 100% Certified Organic Kali Tampons, 10 Kali Wipettes, and The Mist, an All Natural Rosewater Facial Toner and Aromatherapy Spray. Kali is available throughout the United States, and retails for $25 per month. For more information visit

Girl Up, the United Nations Foundation’s adolescent girl campaign, supports the empowerment of girls everywhere. Since its launch in 2010, the campaign has funded UN programs that promote the health, safety, education, and leadership of girls in developing countries and built a community of nearly half a million passionate advocates – including Girl Up Global Advocates Her Majesty Queen Rania Al Abdullah of Jordan and Latin American business leader Angélica Fuentes. Our youth leaders, representing more than 1200 Girl Up Clubs in 66 countries, stand up, speak up, and rise up to support the hardest to reach girls living in places where it is hardest to be a girl. Learn more at

The post Challenging the $15 Billion Feminine Hygiene Product Industry with Organic Alternatives appeared first on Home Business Magazine.

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