Running a business out of your home is a unique experience. On the plus side, you no longer have to worry about long commutes and office politics; your schedule is flexible; and you’re saving on the costs of having to rent space.
On the downside, you are alone for most (usually all) of the day. While some enjoy this, others find that it can be quite lonely. This is not just bad for the psyche, but it could be bad for business.
Just because you work from home doesn’t mean you have to avoid the outside world. There are ways to stay in touch with others, ensuring that you never feel alone to the point of it becoming a problem.
Here are some ideas to consider:
- Schedule regular meetings with clients and prospects. This is one of the best ways to get out of your home office and converse with others. Take advantage of opportunities to meet with clients and prospects in person. It doesn’t matter if you schedule a lunch meeting or hit the links, spending time outside your home can clear your mind and improve your mental state.
You’re also creating an opportunity to connect with clients and prospects in a more personal way than they might be used to with other companies.
- Attend trade shows. Regardless of your industry, chances are you can find both local and national trade shows that make sense to attend. Why not sign up for a few of these every year?
It doesn’t matter if you setup a display or simply attend to network with others, you know one thing to be true: it will get you out of your home for at least one day (and maybe more).
- Don’t feel obligated to work from home every day. Sure, your home office is your home base, but that doesn’t mean you have to stay in this room during the workday. Have you considered the idea of setting up shop at a local Starbucks or Panera? Even if you only do so for a few hours, it is a great way to clear your mind without missing out on valuable work time.
With tools like Dropbox and Google Drive, you can take everything you need with you wherever you go.
Running your business from home is both an advantage and a challenge. Part of that challenge is staying connected with the outside world, especially in an era when we can do so much with technology. As a home-based business owner, you have to be that much more proactive in pursuing leads, both online and in person, wherever those opportunities lie.
The image above provided by thetaxhaven, found at this link, from Flickr Creative Commons, is licensed under Creative Commons Attribution license. Some rights reserved. https://creativecommons.org/licenses/by/2.0/